INTRODUCING ETHOS: A Celebration of Authentic Craftsmanship, Beauty and Quality

Local e-commerce store, Ethos brings beautiful bespoke artisinal homeware to the South African market…

A passion for beautifully crafted décor is the inspiration for South Africa’s online interior and homeware store – Ethos Store.

The store’s focus on high-end quality is evident through its eclectic mix of carefully curated homeware, bespoke décor and stylish apparel.

Ethos was born from a love of interiors, and the joy that comes from discovering unique, exquisitely crafted décor pieces both locally and internationally.

Sourcing from as far as India, each item at Ethos is carefully selected to uphold the brand’s vision to provide comfort and quality to Ethos customers and their homes.

Ethos sources its eclectic and contemporary collections of homeware from across the globe, offering the South African market a selection of products that are procured for their natural fibres, comfort, luxurious textures, and long-lasting quality.

The team at Ethos believe that what you put in is what you get out, and that relates to the quality of the materials it sources as much as to the relationships it builds. It work with a global community of artisans, buyers and retail partners, and its solid, supportive relationships ensure that its retail experience is congruent with its high-quality products.

With its collection of distinctive décor and home accessories, Ethos brings a fresh aesthetic to the interior scene. Showcasing the finest artisanal products, the store provides a seamless buying experience while simultanously inspiring you to create
a beautiful space to live in.

Ethos delivers for free across South Africa. All Ethos products come wrapped in beautiful earth-friendly packaging with a gift card. 

Visit Ethos at, and follow them on Instagram and Facebook.


Layer on the luxury with Ethos’ collection of cosy linen and cotton-knit throws. Available in beautiful designs, knits and weaves in various colours and patterns.


Bring warmth and charm to your home with Ethos’ sumptuous scatter cushions. Made from gorgeous natural fabrics, choose from a variety of designs, colours and textures to complement your personal style.


Wrap your little love in pure cotton luxury with these soft baby blankets, available in an array of playful designs and colours. Perfect for naptime and strolls in the pram!


These stylish bowls and salad servers and come in a variety of designs, adding artisanal flair to dining. You can also shop the timeless Vorster & Braye’s decorative ceramic bowls that are especially handcrafted for Ethos Store.


These Serving Boards and Platters will add unpretentious style to entertaining.

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