Lustre For Life This Valentines Month

Did 2020 make you or your loved one lose your lustre?
Thank heavens, 2020 is over and 2021 is a new year and a time for fresh beginnings and new, exciting experiences. And bearing in mind that February is the traditional month of love, we at Murdocks believe it’s the perfect time to give that special someone a unique jewellery gift that will make them smile and shine every time they wear it.

Black diamonds: stylish statement pieces

When choosing a special jewellery piece for Valentines Day, why not make it black diamonds? These exquisite gemstones contain black graphite, which makes them opaque rather than clear and gives them an almost metallic look. This imbues them with an element of mystery and gives them a sultry charm all of their own.

It’s only in recent decades that these entrancing gemstones have gained in popularity, and taken their rightful place as high-end stones that should be enjoyed and treasured just like their more well-known counterparts (clear diamonds, rubies, sapphires and the like).

Wearing a black diamond piece makes a bold statement about who you are –individual, unique, and perhaps even a bit daring. They also appeal to those who simply appreciate their alluring beauty, which contrasts beautifully with a setting in silver, platinum or gold, or when worn in combination with a clear diamond.

What’s more, through the ages black diamonds have become synonymous with passion, action and energy while having all the style and elegance that people associate with clear diamonds. That’s even more reason to choose these gorgeous gemstones for a Valentine’s Day gift to remember.

Whichever black diamond piece, jewellery creation or luxury watch you choose, it is sure to make the month of love a memorable one and help the special person in your life regain their lustre. After all, they deserve it.    

Murdocks: a passion for quality jewellery and timeless elegance

Our founder, British-born James Edgar Murdock, had a vision for creating the best, most beautifully crafted jewellery and accessories from the top-quality diamonds, gemstones and gold that his adopted country of South Africa was blessed with – in abundance.

Since Murdocks was founded in 1896, as they say, the rest is history, and James’ vision was not only realised, but exceeded expectations, leaving a legacy of creativity, quality and excellence that was passed down from generation to generation of successive jewellers.

Of course it goes without saying that this tradition of excellence has continued to the present day. James Murdock would be proud to see that his reputation has endured the ages while the latest generation of jewellers ensure that the current selection is not only refined, but also contemporary and on-trend.

Boutique shopping experience

Our V&A Waterfront boutique in Cape Town stays true to our founder’s original vision bringing customers the best quality, supreme craftsmanship and service excellence when it comes to selecting jewellery and luxury watches for a loved one (or as a gift to yourself).

While the emphasis is on quality and style, our staff will give you a warm welcome and ensure that you will find a piece from the unique Murdocks collection according to your individual needs and budget, all the while enjoying the selection process.

After all, we know that spending on a once-in-a-lifetime jewellery piece or accessory can be a daunting experience.