Woolworths Launches Petite Etoile Ballet Range for Little Stars

From tutus to tiaras, ballerinas have consistently mesmerised audiences with their elegance and poise, and none more than the tiny, pre-teen dancers. The tiny ballet shoes, pointed feet and fairy crowns are what little girls’ dreams are made of.

Petite Etoile (meaning little stars) is an authentic Australian dance brand with a fun and playful twist. “The brand’s full layered tutus are constructed with soft tulle that won’t be scratchy on sensitive skin, and the added sequins and sparkles are sure to delight any little star,” said Shaheda Sayed, Head of Woolworths Brand Communications.

Petite Etoile is the latest edition to the Woolworths’ Fashion portfolio, positioning SA’s favourite one-stop fashion and homeware shop as the new shopping destination for dance essentials.  

The range has taken young dancers’ sensitive skin into account and only uses the softest and most comfortable fabrics for kids between 2 to 12 years old. The designs include leotards, tutus, headbands, tights, dresses and ballet shoes; ensuring you can stock up on exam, show and even Eisteddfod essentials at your nearest Woolies.

Shaheda says of this exciting new partnership, “Woolworths is always looking to collaborate with great brands that will resonate with our customers, ensuring we bridge the gap by offering a trusted product. Petite Etoile prides itself in offering quality authentic dancewear, which is a good fit for the Woolworths brand.”

The Petite Etoile range is available online, on the app and in Woolworths stores.