April 2024, Johannesburg, South Africa – Ray-Ban teams up with renowned musician and style icon Lenny Kravitz for the latest Ray-Ban Reverse collection. Launched in 2023, Ray-Ban created a cutting-edge inverted lens design shifting from a traditional convex lens to a concave lens. Now, this disruptive design adds new colourways and joins forces with the Rock & Roll legend in a celebration of defying convention. The Ray-Ban x Lenny Kravitz capsule collection merges the brand’s most iconic shapes with Kravitz’s legendary persona in two special styles + one limited-edition. Sunglass Hut will release 2 Special colourways exclusively available at their national network of stores.
Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class over the course of a three decade-plus musical career. Revelling in the soul, rock, and funk influences of the sixties and seventies, the writer, producer, and multi-instrumentalist has won four GRAMMY® Awards. On the heels of his 12th studio album, Blue Electric Light out on May 24th, Lenny highlights the partnership wearing his capsule collection in his newest single video, “Human.”
Ray-Ban Aviator Reverse – RBR0101S
(only available at Sunglass Hut)
Ray-Ban Wayfarer Reverse – RBR0502S
(only available at Sunglass Hut)
Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class over the course of a three decade-plus musical career. Revelling in the soul, rock, and funk influences of the sixties and seventies, the writer, producer, and multi-instrumentalist has won four GRAMMY® Awards. On the heels of his 12th studio album, Blue Electric Light out on May 24th, Lenny highlights the partnership wearing his capsule collection in his newest single video, “Human.”
“As a lifelong fan of Ray-Ban, their timeless style has always resonated with me. The Ray-Ban Reverse collaboration is a dream come true, allowing me to merge my love for music and fashion with such an iconic brand. It’s about breaking boundaries, embracing individuality, and seeing the world from a new perspective through those innovative lenses,” says Lenny Kravitz.
Sunglass Hut kicked off this legendary collaboration in a symphony of style and sound held at Selective Live in Cape Town this week, the event was a celebration of bringing two icons together. Guests experienced the new eyewear capsule collection while taken on a musical journey of Lenny Kravitz’ music by O’Ryan Winter and The Tymers. The live performance ended with the Lenny Kravitz classic “I belong to you” featuring a guest appearance by YoungstaCPT to add a Cape Town twist to proceedings.
Customers can shop all select exclusives of the Ray-Ban X Lenny Kravitz capsule collection from all Sunglass Hut stores beginning April 2024.
Discover the Ray-Ban Reverse x Lenny Kravitz collection:
Aviator shape now stands as one of the most iconic sunglass models in the world with its classic straight top bar. Favoured for its fusion of quality, performance, comfort, and eternal style. Enter in the Ray-Ban Reverse x Lenny Kravitz Collection, created with the inimitable artist, featuring a Black Aviator Reverse and Chrome Aviator Reverse Each piece hosts a Lenny Kravitz signature etched on the left lens, with special packaging and a premium case both signed by Lenny Kravitz
