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Delicious goodness-packed snacks for kids

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An easy three-step recipe 09 June 2020: With the introduction of a national lockdown over two months ago, increasingly more South Africans showed a keenness in...
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Books

Autumn Reads for Kids

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A Pop-Up Safari, creative writing with Fantastic Mr Fox and delightful illustrations with Yoga for Giraffes awaits in this season’s top reads. YOGA FOR GIRAFFES...
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Kids

What are esports and are they safe for our teens?

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South African teenagers are more and more frequently engaging in video games at a professional, competitive level.  Dubbed ‘esports’, video games played in matches...
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Education

How do SA kids see #Coronavirus in a TikTok and Instagram-based world?

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SA’s Digital Life Skills experts offer 7 key tips for parents As Covid-19 has exploded from a distant reality in South Africa to a global pandemic, with...
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Events

Relive Your Favourite Disney Memories Alongside Mickey Mouse in Disney On Ice celebrates Mickey and Friends

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Disney’s Moana takes the ice for the first time in South Africa with new ice-skating extravaganza.
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Education

Barbie goes mindful!

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Barbie® launches a Wellness Collection that introduces girls to the benefits of self-care through play.
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Education

Social Media is not the biggest barrier in teenage girls becoming assertive and resilient adults. It’s how society limits them.

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In her new book, ‘Soar!, for high school girls’ Despina Senatore aims to help teenage girls thrive during their teen years and...
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Kids

Safer Internet Day empowers youth to make smarter online

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Celebrated annually, Safer Internet Day takes place on Tuesday, 11 February 2020 and South Africa’s leading online safety Program in schools, MySociaLife,...
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Kids

Barbie Increases Diversity Offering

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Barbie – the most diverse doll in the market - announces new and inclusive looks within the Barbie Fashionistas line. The line...
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Kids

The Snail and the Whale

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• is based on Julia Donaldson & Axel Scheffler’s bestselling picture book• is animated in Cape Town by Triggerfish...
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Kids

South African Police Service & Facebook Launch Amber Alerts– A New Tool To Help Find Missing Children

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Johannesburg, South Africa, Thursday 30 January 2020, the South African Police Service (SAPS) and Facebook today announced a new partnership to help find...
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Kids

South African Police Service & Facebook Launch Amber Alerts– A New Tool To Help Find Missing Children

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Johannesburg, South Africa, Thursday 30 January 2020, the South African Police Service (SAPS) and Facebook today announced a new partnership to help find...
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LATEST ARTICLES

The Bark with Benefits

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Need to overhaul your gut health? Meet Slippery Elm, a herbal supplement – that can be remarkably helpful in soothing the gastrointestinal tract. And...
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Conscious Kids Store OPENING SOON

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  We’re opening a store... a conscious kids store to be exact, stocking only locally produced wares thoughtfully created by small-scale designers and artisans. At Mighty Small...
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South Africans’ stress levels have shot up by 56% since start of pandemic

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A national survey conducted by a leading pharmaceutical firm and advocate for mental wellness has revealed a significant increase in psychological and emotional stress...
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Laager Rooibos shares 6 tips to deal with end-of-year exam stress

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The month of October will see South African students knuckling down and preparing for what will undoubtedly be a tough set of exams following...
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ABOUT US

Absolute Mama is South Africa’s “only” Premium Lifestyle Magazine for the discerning Parent. Published quarterly, supporting Moms and Dads in the important issues surrounding parenthood. Packed with the latest Fashion & Beauty, Home Décor and Motoring, we also keep you up to date with upcoming Events and top destinations for some holiday inspiration.We aim to empower parents with a natural approach to family life by keeping them at the forefront of the latest advances in Health & Wellness, Information and Parenting advice.

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